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GEMMA /
BOWERY
HOTEL
HOTEL F&B
GEMMA /
THE BOWERY HOTEL
NEW YORK, NY.
Concept Direction
Culinary
Beverage Program
Strategy
Operations
As F&B Director, James opened and operated this property in close collaboration with owner Sean MacPherson, developing an elevated yet approachable 140-seat Italian restaurant that remains a local favorite.
A highlight of the property is the now-iconic Lobby Bar, the first downtown hotel to capture the essence of a classic, vintage hotel bar. This vibrant space quickly became a celebrity favorite, attracting high-profile guests who appreciate its charm and hedonistic civility.
“...with more charismatic, fluid service, Gemma has an unlabored panache
that makes an evening go down very easily.”,
New York Times 2007
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