Custard was built to solve a common problem:
the plan, the brand, and the operations rarely move together—and that’s where things fall apart or fail to reach their potential.
We bring these elements into sync from the start—providing branding, identity, and operational strategy, backed by real-world process and experience.
It’s about a streamlined approach, a smarter structure—and a hospitality experience that is aligned and actually works.
It started with a conversation.
James Stuart—hospitality operator turned creative director—and Paul Bishop, an award-winning interior designer—were talking shop. After trading frustrations about the industry, the idea for a new model of hospitality development was sparked.
Fewer layers. Fewer problems. Faster, leaner, better.
They founded Custard to bridge the gaps.
No handoffs. No disconnect. Just intentional hospitality as one cohesive vision.
Today, Custard and Bishop Design collaborate across hotels, restaurants, and bars—delivering a unified creative and operational proposition designed for impact.
