James leads every Custard project with the perspective of a true industry veteran—combining hands-on experience with strategic, creative thinking.

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From pulling pints in his family’s pub to collaborating with celebrated chefs and developing hotel concepts like Esmé Miami Beach, James’s career spans operations, concept development, and brand strategy. He’s helmed iconic New York venues and worked alongside industry legends including Ian Schrager and Sean MacPherson, shaping his distinctive approach to modern hospitality.

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Custard is a natural evolution of that journey—bringing together creativity, operational insight, and cultural perspective to build hospitality that resonates and performs.

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James’s work is rooted in authenticity, clarity, and connection—crafting experiences that feel considered, cohesive, and quietly bold.

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“A lot of people have vision. But getting that vision to reach its potential—that’s the hard part. I’m grateful to collaborate in that process.”