James spearheads all Custard projects and is proud to be called an industry “lifer”.

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From pouring pints and cooking in his family’s English pub to collaborating with esteemed celebrity chefs and designing hotel concepts like Esmé, James boasts a diverse and impressive CV. With years of experience leading iconic New York City establishments and working alongside industry luminaries like Ian Schrager and Sean MacPherson, his journey has been a dynamic and comprehensive education.

 

Custard represents the natural evolution of his career, bringing his high-level acumen to the forefront of the industry, benefiting discerning partners committed to excellence.

 

His signature approach lies in infusing authentic strategy into projects, transforming them into stylish, intelligent operations that resonate deeply with their target audience.

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With a keen sense of cultural insight, vision, and know-how, James’s love for hospitality remains:

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"I love every part of the process — the planning, the problem-solving, the creativity, and, of course, the final result, which is really just the beginning! It's incredibly gratifying to be involved in building businesses that become meaningful in people's lives."