James leads every Custard project and proudly embraces the title of industry "veteran".

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From pouring pints and cooking in his family’s English pub to collaborating with renowned celebrity chefs and designing hotel concepts like Esmé, James career is as dynamic as it is diverse. He has helmed iconic New York City establishments and worked alongside hospitality legends such as Ian Schrager and Sean MacPherson, gaining invaluable insight along the way.

 

Custard is a natural evolution of that journey— merging creativity and innovation with operational precision.

 

His signature lies in crafting authentic, holistic strategies that turn concepts into stylish, intelligent operations that connect and captivate their audience.

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Driven by cultural insight, vision, and hands-on expertise, James's passion for hospitality endures:

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"I love every part of it— the problem-solving, the creative, collaborative process, and most of all, bringing something to life that brings joy to people's lives."

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